This is the first post in our “Build in Public” series, where we share lessons from the field as we build AssetMule. Before we dive into the topic at hand, why share our lessons publicly? Two reasons really… First, Dane, Jorge, and I are obsessed with startups. We’ve each been working in and on startups, in one form or another, for decades and have become “students of the game”. In that time, we’ve benefited tremendously from the lessons of those who came before us. We feel it’s our turn to give back and share the lessons learned from our journey as we build AssetMule.