🎙 The GTM Pack Podcast Roundup | July 2023
The GTM Pack Podcast has been fortunate to feature some of the top minds in the B2B tech ecosystem. We’ve spoken to CEOs, product marketers, and sales experts who have given us loads of insight and advice.
Below you’ll find a list of all the episodes we’ve published to date. Hope you enjoy them, and let us know if you have any topics or guests you’d like us to feature in future episodes.
Episode #1: Matt Heinz, President at Heinz Marketing
In this conversation, we dig into:
💡 How marketing and sales teams are adapting to doing more with less
💡 Trends in B2B marketing that he encourages his clients to implement
💡 How marketers are measuring impact today and how he thinks they should be it
💡 Advice for leadership teams on budget allocation in 2023
💡 The recent layoffs in tech and an incredible initiative called Great People Available Now
Episode #2: Stephanie Madsen, Senior Product Marketing Manager at People.ai
In this conversation, we dig into:
💡 What inspired her to move from sales engineering to product marketing
💡 The biggest challenges of the transition from SE to PMM
💡 Skills she gained as an SE that transferred over to her new role as a PMM
💡 Product marketing hacks she is most excited about right nowÂ
💡 How to measures success as a PMMÂ
💡 Advice for better aligning product marketing with sales teams; and vice versa
Episode #3: Tim Geisenheimer, Co-founder & CEO at Correlated
In this conversation, we dig into:
💡 GTM in 2023 and how organizations should approach sales during these times
💡 How salespeople can use intent data to build compelling stories for their prospects
💡 How to use product-led growth to support traditional sales teams
💡 How founders can navigate the entrepreneurial journey in current times
Episode #4: David Barron of HubSpot & Fred Melanson of Calixa
In this conversation, we dig into:
💡 How to determine when to engage and NOT engage
💡 How to craft a sales narrative from product usage
💡 How to pitch use cases rather than pain/problem
💡 How to optimize deals for long-term revenue growth
💡 How to find underutilized use cases
💡 Using decision trees on sales calls
Episode #5: Jason Oakley, Founder at Productive PMM
In this conversation, we dig into:
💡 What product marketing is and the responsibilities of PMM teams
💡 Why PMMs are often misunderstood by sales and even leadership teams
💡 The balance between strategy and execution as a PMM
💡 What PMMs can do to set proper expectations and prioritize work streams
💡 Advice to better align with sales and increase the effectiveness sales assets
💡 How AI is impacting the product marketing function
Episode #6: Brendan Short, Co-Founder & CEO at Groundswell
In this conversation, we dig into:
💡 What the founder experience is like
💡 Product-led sales and what sales leaders should know about leveraging it
💡 Customer development and how founders can launch these programs
💡 GTM tactics for launching a startup from zero
💡 GenerativeAI and how it will impact B2B sales
Episode #7: Anthony Pierri, Co-Founder at Fletch PMM
In this conversation, we dig into:
💡 Product marketing at a smaller companies versus larger companies
💡 Product marketing as an extension of the founder team
💡 An early checklist for a product marketers
💡 The "flailing arms period" for startups
Episode #8: Partho Ghosh, VP & General Manager, PLG at SecurityScorecard
In this conversation, we dig into:
💡 The impact PLG has on brand building
💡 The added accountability PLG places on product for impacting revenue
💡 How hybrid PLG / sales-led motions can do wonders for your business
Episode #9: Chris Handy, Product Marketing Expert & Editor at The Outlaws of Demand Newsletter
In this conversation, we dig into:
💡 Product marketing's core charter
💡 Tying product marketing back to the company's vision
💡 Why product marketing is a great role for entrepreneurs
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