🎙 The GTM Pack Podcast Roundup | Sept 2023
As you know, the GTM Pack Podcast has been fortunate to feature some of the top minds in the B2B tech ecosystem. We’ve spoken to CEOs, product marketers, and sales experts who have given us loads of insight and advice.
Below you’ll find a list of our latest episodes. Hope you enjoy them, and let us know if you have any roles or topics you’d like us to cover.
Episode #11: Dave Daniels, Founder at BrainKraft
In this conversation, we dig into:
💡 How to turn products into revenue generators
💡 How product marketing can nurture a product to its full potential
💡 Dave's "Win, Keep Grow, Steal" framework
Episode #12: Guirae Jang, Director, Program Delivery at RevShoppe
In this conversation, we dig into:
💡 Why customer success & retention is key to sustained growth
💡 What Guirae's seeing in the market around tool consolidation & how leaders can approach change
💡 Why SDRs should now engage in cross-selling & upselling
Episode #13: Evan Huck, CEO & Co-founder at UserEvidence
In this conversation, we dig into:
💡 Evan's inspiration behind launching UserEvidence
💡 The non-linear founder journey & the steps Evan took prior to committing to the new venture
💡 The importance of detaching your ego as a startup founder
Episode #14: Nico Trofim-Bancila, Product Marketing Manager at Spryker
In this conversation, we dig into:
💡 How product marketing helps companies tell their story
💡 Why it's hard to pinpoint what product marketing is
💡 Why product marketing is at the intersection between art & science
Episode #15: Richard Harris, Sales Expert & CEO of The Harris Consulting Group
In this conversation, we dig into:
💡 His view on the current economic environment in B2B SaaS
💡 Why it's no longer about go-to-market alone but adding a "go-to-network" strategy
💡 The impact of "AI" or artificial intelligence on the sales role
Episode #16: Pete Ryan, Co Founder & Co-CEO at HiFive
In this conversation, we dig into:
💡 What “relationship-led growth” is & why it's impactful
💡 The B2B SaaS founder journey & the wisdom derived
💡 Product-market fit versus go-to-market fit
Episode #17: Andy McCotter Bicknell, Head of Competitive Intelligence at ClickUp
In this conversation, we dig into:
💡 How Andy sees the role of product marketing evolving over time
💡 What product marketing looks like at a single product company versus a multi-product company
💡 What is competitive intelligence and why is matters
Episode #18: Mark Stiving, Ph.D, Chief Pricing Educator at Impact Pricing
In this conversation, we dig into:
💡 How to approach launching your new pricing model
💡 How to prove that your business works through pricing
💡 Beginning to learn how buyers perceive the value of your product
Episode #19: Mike Greene, Consultant at MG Product Marketing
In this conversation, we dig into:
💡 The typical issues that product marketing consultants encounter
💡 The foundations of product marketing versus more mature sales enablement & competitive intelligence
💡 How should ICP & personas be truly defined and actionable
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