What is product marketing? Well, it kind of depends on who you ask and what the organization needs done. It’s a highly strategic role that requires tight alignment with product, sales, customer success, and the executive team. At a high level, a product marketer (PMM) is responsible for developing the strategy and tactics necessary to promote a software product effectively. They focus on understanding a company’s ideal customer profile(s) and personas, developing a compelling value proposition, and creating messaging that resonates with potential customers.
The product marketing paradox
The product marketing paradox
The product marketing paradox
What is product marketing? Well, it kind of depends on who you ask and what the organization needs done. It’s a highly strategic role that requires tight alignment with product, sales, customer success, and the executive team. At a high level, a product marketer (PMM) is responsible for developing the strategy and tactics necessary to promote a software product effectively. They focus on understanding a company’s ideal customer profile(s) and personas, developing a compelling value proposition, and creating messaging that resonates with potential customers.