We have been talking a lot about all the trends contributing to the consumerization of the B2B business world. Ultimately, the biggest influence on how B2B sellers must now behave is the expectation of how B2B buyers want to buy. Yep, you’ve heard it before, our self-service consumer purchasing experiences have forever changed our expectations of what purchasing should look like; even at work. Buyers don’t want to sit on long-winded demos that don’t let them test-drive a product. There is a new generation of consumers who have "grown up" being in the driver's seat of their purchasing decisions and expect the same in the professional world.
What is Buyer Enablement really about?
What is Buyer Enablement really about?
What is Buyer Enablement really about?
We have been talking a lot about all the trends contributing to the consumerization of the B2B business world. Ultimately, the biggest influence on how B2B sellers must now behave is the expectation of how B2B buyers want to buy. Yep, you’ve heard it before, our self-service consumer purchasing experiences have forever changed our expectations of what purchasing should look like; even at work. Buyers don’t want to sit on long-winded demos that don’t let them test-drive a product. There is a new generation of consumers who have "grown up" being in the driver's seat of their purchasing decisions and expect the same in the professional world.