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August 2023
🗓 Sept 22nd | Join us for the Next Gen Sales Channels & Enablement Summit 2023!
Yay! We are hosting our first virtual event for go-to-market leaders! | Details below 👇🏾
 • 
AssetMule
 and 
Jorge Soto
July 2023
June 2023
May 2023
📕 GTM Book of the Month: Loved: How to Rethink Marketing for Tech Products by Martina Lauchengco
In today's super competitive tech landscape, product marketing plays an important role in the success of any organization. Martina Lauchengco's book…
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AssetMule
Building in Public: Lessons learned from 100 customer discovery calls
This is the first post in our “Build in Public” series, where we share lessons from the field as we build AssetMule. Before we dive into the topic at…
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Justin Dorfman
10 sales newsletters to follow on Substack
Staying updated with the latest trends, strategies, and insights in the sales industry is crucial for sales professionals to stay on their A game. In…
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AssetMule
The product marketing paradox
What is product marketing? Well, it kind of depends on who you ask and what the organization needs done. It’s a highly strategic role that requires…
 • 
AssetMule
 and 
Jorge Soto
How to personalize every step of your sales process
According to McKinsey & Company, 76% of buyers are more likely to purchase from companies that provide a personalized buying experience. What’s more…
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AssetMule
April 2023
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